The new word on the street is that SoyJoy, makers of “whole soy nutrition bars”, has ended its sponsorship of the Bravo reality series Work Out because of the now infamous, May 6 episode, in which trainer and star Jackie Warner and/or her assistant made disparaging remarks about the breasts of a client who, they later learned, is a breast cancer survivor.
I contacted SoyJoy public relations representative, Gennfier Horowitz (Porter Novelli), earlier today for confirmation and she emailed the following statement:
SOYJOY Brand Manager Rebecca Zimmermann said, “SOYJOY was an official sponsor of Bravo’s “Work Out” – but upon reviewing the tape of the May 6th episode, we decided to pull our sponsorship for the rest of the season.”
This makes the second sponsor to pull out of the series because of the episode; Gatorade (Propel water) was the first. So when is Bravo going to issue a statement? What’s taking them so long?